Hey Boss 👋 

Your website isn’t just a digital business card. It’s your 24/7 sales rep.

But if you’re not getting bookings or leads from it … It’s not doing its job.

Most service-based businesses think their site is “good enough” because it looks nice. But pretty doesn’t pay the bills.

Let’s fix the real reasons your site might not be getting you clients—and turn it into a client-converting machine.

GROWTH HACK 📈

Why your website isn’t working (and how to fix it)

Here’s how to turn a static site into a silent sales engine:

1. You’re missing a clear next step (aka your CTA is weak) ➡️

“Contact me” or “Learn more” doesn’t inspire action. It creates friction.

👉What to do: Use a call-to-action that’s crystal clear and benefit-driven.

Try:

• “Book a free 15-min consult”

• “See pricing and availability”

• “Start your project today”

Make it obvious and make it easy.

2. You’re selling your service—not the outcome 💡

People don’t buy coaching, design, or consulting. They buy the results they hope it brings.

👉 What to do:

Rewrite your homepage so it speaks to your client’s pain and desired outcome.

Instead of: “I build websites”, try: “I help you get more bookings with a website that sells.”

Lead with the result. Sell the transformation.

3. Your booking or contact flow is clunky 🧱

Too many steps = lost leads. If someone has to email you, wait, then go back and forth on availability... you’ve already lost them.

👉 What to do:

Use a scheduling tool (like BLAB 😉) that lets people:

• Book a time

• Pay upfront (if needed)

• Get automated reminders

Make the whole experience feel smooth and pro.

4. You’re hiding trust signals 🧩

Even if someone likes your site, they won’t buy unless they trust you.

👉What to do:

Add testimonials, real screenshots, recognizable logos, or even “as seen on” features throughout your site. Don’t bury them on a separate page. Make them visible, early and often.

5. Your mobile experience is broken 📱

Over 60% of visitors will check you out on mobile first. If it’s hard to read, load, or click through—bye.

👉What to do:

Test your site on your phone. Does it load fast? Is everything easy to tap? Is your call-to-action visible without scrolling?

If not—fix it. Mobile-first isn’t optional anymore.

TWEET TREATS 🐦

Straight from the feed

Never forget that that entrepreneurship is full of surprises—and that any ordinary day has the potential to change everything. It's a boost of optimism and motivation to keep showing up.

LINK LOVE ❤️

Handy resources

Here are a few tools to help you provide a better on-site experience for your visitors:

👉 Book Like A Boss – for booking, payments, and automation
👉 TinyPNG – to speed up site loading
👉 Hotjar – see where visitors drop off

IN CASE YOU MISSED IT 👀

Catching you up on the latest

THAT'S A WRAP 👊

Quick recap

Your website should do the selling for you.

Not just exist. Not just look good.

If it’s not getting you clients, it’s time to treat it like a revenue tool—not a brochure.

~ Justin and the BLAB team