Hey Boss 👋 

Let’s be real—sometimes marketing just doesn’t land. No leads. No clicks. No calls booked. Crickets.

It’s frustrating. But it’s also normal.

Marketing isn’t a slot machine where you pull the lever and instantly win. It’s more like cooking—takes testing, tweaking, and sometimes realizing the oven wasn’t even on.

So if your latest launch, post, ad, or email fell flat—don’t panic.

Here’s what to do instead.

GROWTH HACK 📈

How to fix your marketing when it’s not working 🧯

1. Zoom out before you zoom in 🔍

Don’t assume the whole strategy is broken. Look at the full picture first.

👉 Are people seeing your offer but not buying? Or not even seeing it?
👉 Are you getting clicks but no conversions—or no clicks at all?

This helps you identify where the issue is: visibility, clarity, or trust.

2. Check your message-market match 🎯

Is your message solving a problem your audience actually cares about?

👉 Sometimes the problem isn’t the product—it’s how you’re describing it.
👉 Use real customer language. Say it simply. Don’t sell a “time-saving CRM solution”—sell “Get 5 hours of your week back.”

3. Stop tweaking the tactic. Revisit the fundamentals 🧱

Before you rewrite that ad or redo your website, go back to basics.

👉 Who exactly are you talking to?
👉 What urgent pain do you solve?
👉 What’s the clearest, simplest offer you can make right now?

4. Ask for real feedback—not just more ideas 🗣️

Instead of asking “what should I try next?” ask:

👉 “What’s unclear about this?”
👉 “What would make this more compelling?”

Sometimes a 5-minute convo with your audience gives you more clarity than 5 hours of brainstorming.

5. Don’t burn it all down—adjust and re-test 🧪

If your campaign didn’t work, make one change at a time and try again.

👉 New subject line.
👉 Different headline.
👉 More specific CTA.

Then test again. Track what works. Improve over time.

TWEET TREATS 🐦

Fear of judgment, failure, or “getting it wrong” holds so many business owners back—but this tweet is a reminder that the magic happens when you feel the fear and show up anyway.

LINK LOVE ❤️

Fresh picks for smarter selling

👉 Why Most Marketing Fails (and How to Diagnose Yours)
👉 The 5 Most Common Offer Mistakes Service Pros Make
👉 How to Get Unstuck When Sales Are Slowing
👉 Try our free 14-day trial of Book Like A Boss!

IN CASE YOU MISSED IT 👀

Catching you up on the latest

THAT'S A WRAP 👊

Marketing that flops doesn’t mean you’re bad at business.

It means you’re learning what doesn’t work—so you can get to what does. Be curious, not critical. Adjust, test, and keep going.

You’ve got this. And we’re here if you need a hand.

~ Justin and the BLAB team