Hey Boss 👋 

Let’s be real: nobody likes being sold to. But everyone loves to buy—especially from someone they trust.

So how do you promote your business without sounding like a walking sales pitch? That’s what we’re digging into today.

Here’s how to market yourself in a way that feels authentic, human, and actually makes people want to work with you.

How to market yourself without sounding pushy 🧲

Good marketing isn’t about pushing your services—it’s about pulling people in with value and clarity. Here's how to do it:

1. Lead with the problem, not the pitch 💡

Instead of jumping into your offer, start by showing that you understand the problem your audience is facing.

👉 What to do:

• Use your content to call out common challenges your ideal client experiences.
  

• Talk about their pain points in plain, relatable language.
  

• Make them feel seen, not targeted.
  

2. Share insights, not sales copy 📚

People trust people who teach them something useful. So give value first—before asking for anything in return.

👉 What to do:

• Share tips, how-tos, and personal stories that relate to your services.
  

• Show that you know your stuff without shouting about it.
  

• Let your audience come to their own conclusion that you’re the go-to expert.
  

3. Use social proof as subtle proof 🌟

You don’t have to say “work with me” if your past clients are already saying it for you.

👉 What to do:

• Post screenshots of kind words from clients or share short case studies.
  

• Highlight transformations, not just testimonials.
  

• Let your results speak louder than your offer.
  

4. Use call-to-actions that feel like invitations 📨

There’s a big difference between “Buy now!” and “Here’s how I can help if you’re ready.”

👉 What to do:

• Use CTAs that are gentle but clear.
  

• Offer next steps like “book a free consult,” “DM me with questions,” or “check out this guide.”
  

• Give your audience space to decide, but don’t leave them without direction.
  

5. Stay consistent, not constant ⏳

You don’t need to post every day or shout the loudest—you just need to show up consistently with value.

👉 What to do:

• Pick 1–2 platforms and show up regularly.
  

• Build trust over time with helpful, human content.
  

• The clients will come—no awkward hard sells required.

Here are a few excellent tool recommendations from Arron Will that you can use to market your business. I’d like to add one other tool missing from this list that is in my go-to-toolbox: Tally.

It’s free and is perfect for creating beautiful, user-friendly forms for your business.

Here are some helpful reads on marketing more naturally:

👉 How to Write Copy That Doesn’t Feel Salesy 

👉 3 Ways to Stay Authentic in Your Marketing

👉 The Power of Soft CTAs

👉 Try our free 14-day trial of Book Like A Boss!

In Case You Missed It 👀

You don’t need to “be salesy” to get clients.

In fact, the less you sound like a pushy marketer, the more likely people are to trust you, connect with you, and buy from you.

So keep showing up, keep giving value, and let your expertise do the selling.

And if you ever want a second pair of eyes on your messaging—just reply :)
~ Justin and the BLAB team

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