Hey Boss 👋 

Let’s talk about your offer—the one thing that can make or break your business.

Because no matter how good your service is, if your offer doesn’t make people excited to buy… they won’t.

The best offers don’t just describe a service—they solve a problem, fast, clearly, and with zero friction.

So today, I’m breaking down how to craft an irresistible offer that gets people to say “Where do I sign?”

Let’s get into it.

GROWTH HACK 📈

How to create offers that sell themselves

If you want more conversions, more clients, and more momentum—fix your offer first.

1. Lead with a painful problem 😖

Your offer needs to solve a real, urgent problem your audience knows they have.

👉 What to do:

• Identify the #1 frustration your ideal client is facing.
  

• Speak directly to it in your headline or sales copy.
  

• Make them feel seen—and make the solution feel simple.
  

2. Make the outcome crystal clear 🪄

People don’t buy your time. They buy the transformation.

👉 What to do:

• Frame your service around the result, not the process.
  

• Instead of “3 coaching sessions,” try “Get fully booked in 30 days.”
  

• Help them imagine life after they’ve worked with you.
  

3. Add a no-brainer guarantee 💸

Remove risk. Build trust. Watch conversions go up.

👉 What to do:

• Offer a simple, specific money-back or satisfaction guarantee.
  

• Example: “If you don’t book 3 new clients in 30 days, get your money back.”
  

• Even if no one uses it, the confidence it conveys is powerful.
  

4. Stack the value 📦

People love feeling like they’re getting more than they paid for.

👉 What to do:

• Include helpful bonuses, templates, or extra support.
  

• Make each add-on relevant to the main promise.
  

• Frame the full package as “everything you need to get X result.”
  

5.Create urgency (without pressure) ⏳

A little FOMO can go a long way—if it’s honest.

👉 What to do:

• Use limited spots, enrollment windows, or early bird pricing.
  

• Be real—no fake countdown timers.
  

• Example: “Only taking 5 new clients this month” or “Closes Friday at midnight.”

TWEET TREATS 🐦

Straight from the feed

You’re an entrepreneur not because of your job title, but because of how you think and act—meaning many employees have an entrepreneurial mindset, while some entrepreneurs still operate like employees.

LINK LOVE ❤️

Handy resources

Helpful tools and reads for offer crafting:

👉 Creating Irresistible Offers

👉 Make Offers That Convert

👉 5 Steps to Crafting an Offer That Sells

👉 How to Create an Offer Stack That Increases Sales

👉 Get your free 14-day trial of Book Like A Boss

IN CASE YOU MISSED IT 👀

Catching you up on the latest

THAT'S A WRAP👊

Quick recap

You don’t need to “convince” anyone to buy your service.

You just need an offer that makes them feel like not buying would be the crazier choice.

So go build something clear, powerful, and irresistible—and let your offer do the selling for you.

Need a second pair of eyes on your offer? Just reply and I’ll take a look :)

~ Justin and the BLAB team