Hey Boss 👋 

Let’s talk about one of the most overlooked moneymakers on your website—your services page.

Most people treat it like a bland list of offerings. But when done right? It becomes your best salesperson—available 24/7, never asking for a raise, and always on brand.

Today, I’ll walk you through how to turn your services page into a high-converting machine that books more clients with less effort. Let’s go!

GROWTH HACK 📈

How to create a high-converting services page

A well-designed services page does more than list what you do—it shows your value, builds trust, and moves people to take action. Here’s how to do it:

1. Start with a clear and client-focused headline 🧠

The headline should grab attention and instantly speak to what the client wants.

👉 What to do:

• Focus on the outcome or transformation, not your job title.
  

• Use language your ideal client would say or think.
  

• Example: Instead of “Web Design Services,” try “Get a Website That Books You More Clients.”
  

2. Break down your service(s) with clarity 🪜

Help people understand exactly what you do—and what they get.

👉 What to do:

• List each service with a short, benefit-focused description.
  

• Use bullet points for deliverables or features.
  

• Avoid jargon—speak like a human, not a brochure.
  

3. Include proof to build trust ⭐

Social proof can be the tipping point between browsing and booking.

👉 What to do:

• Add 1–3 strong testimonials directly on the page.
  

• If possible, include a case study link or result (“Helped X client increase bookings by 40%”).
  

• Use names/photos for credibility (with permission, of course).
  

4. Add a call-to-action that’s hard to ignore 🗓️

Make it easy and obvious for them to take the next step.

👉 What to do:

• Use a clear CTA button (e.g., “Book a Free Call” or “Get a Quote”).
  

• Reiterate the value of taking action.
  

• Place CTAs throughout the page—not just at the end.
  

5. Keep it clean, scannable, and mobile-friendly 📱

A cluttered or confusing layout will cost you conversions.

👉 What to do:

• Use headings, spacing, and icons to break up text.
  

• Make sure it loads fast and looks great on mobile.
  

Test it yourself or ask a friend to read it—can they find what to do next in 5 seconds?

TWEET TREATS 🐦

Straight from the feed

You become an entrepreneur when you choose to take control of your life and freedom—not just by starting a business, but by refusing to stay stuck in a life you don’t want.

LINK LOVE ❤️

Handy resources

Here are some resources to help you craft a killer services page:

👉 How to Write a Service Page That Converts

👉 How to create a landing page with high ROI

👉 7 Strategies for High-Converting Landing Pages

👉 How to Optimize Your Homepage

👉 Get your free 14-day trial of Book Like A Boss

IN CASE YOU MISSED IT 👀

Catching you up on the latest

THAT'S A WRAP 👊

Quick recap

Your services page doesn’t have to be flashy—it just has to communicate clearly, prove your value, and guide the reader to action.

Update your page with these tips, and you’ll turn more curious clicks into committed clients.

Need a second set of eyes on your page? Just hit reply—we’ve got your back!

~ Justin and the BLAB team