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5 steps to convert your freebie users into customers
3 min. 5 sec.
Justin Hammond
July 22, 2025
“A social media manager walks into a bar… then posts about it, schedules five follow-ups, and checks the engagement rate.”
Hey Boss!
Let’s talk about the silent majority of your audience. The lurkers.
They open your emails, watch your stories, visit your site... but they never engage.
Here’s the thing: lurkers aren't uninterested—they're just unready.
With the right strategy, you can turn them into paying clients without ever sounding pushy.
Today, I’m breaking down how to gently nudge lurkers toward working with you.
GROWTH HACK
How to turn lurkers into clients without being pushy 🫣
Lurkers need a little trust and a little nudge. Here’s how to give them both:
1. Acknowledge them 👀
Start by calling out the lurkers in your content—subtly and playfully.
What to do:
Post something like “I see you, silent readers 👋” in your emails or stories.
Make it lighthearted, not guilt-inducing.
Remind them they’re always welcome to reach out, even if they’ve never replied before.
2. Create low-friction offers 🪜
Sometimes people don’t take action because the first step feels too big.
What to do:
Offer smaller commitments: a free audit, a 10-min consult, a mini product.
Frame it as “no pressure, no pitch.”
Make it clear it’s designed just for those watching quietly in the background.
3. Reshare client wins regularly 🏆
Nothing builds trust like seeing people like them getting real results.
What to do:
Share quick wins, screenshots, or feedback in your emails and content.
Use simple language that shows progress, not perfection.
Tag it as “proof for the lurkers” to keep it fun and relatable.
4. Add “silent CTA” PS lines 💬
Not every CTA needs to scream “buy now.” Use casual, subtle cues.
What to do:
In your email PS: “If you’re curious about working together, just reply with ‘hey’.”
Add soft prompts like “Ready when you are 👇” in social captions.
Make it feel like the door’s always open without pushing them through it.
SPEED IT UP WITH AI
Smart Ways to Save Time 🚀
Want to set this all up without spending hours writing or overthinking? Here’s how to use AI to move faster:
1. Generate lurker-friendly post ideas
Prompt: “Write 5 social media posts that speak directly to audience lurkers in a warm, non-salesy tone.”
2. Create low-friction offer copy
Prompt: “Create a short email offering a free mini audit to passive subscribers who haven’t booked yet.”
3. Repurpose client wins into proof content
Prompt: “Turn this client testimonial into a 2-line story to share on social, written like a casual update.”
4. Write soft call-to-action PS lines
Prompt: “Give me 5 one-line PS callouts for email lurkers to reply if they’re ready to chat—no hard selling.”
💡 Bonus tip: Save these as reusable templates in ChatGPT or your writing tool of choice.
TWEET TREATS
Straight from the feed
Running a business isn’t just work—it’s deep self-reflection that strips away your excuses and forces you to face your true strengths and weaknesses. It’s the kind of growth that shows you who you really are.
Owning and running a business is some of the deepest shadow work you can ever do. It forces you to see yourself sans excuses, acknowledge your shortcomings and admit your weaknesses. You really see yourself for who you are.
— DOM 🪄 (@fairybrandmuva_)
4:44 PM • May 19, 2022
LINK LOVE
Handy resources
THAT'S A WRAP
Quick recap
Lurkers are some of your warmest leads—they just need the right message at the right moment to take action.
Speak to them directly, lower the barrier to entry, and keep showing proof that your offer works. The rest will follow.
Need help making it happen? Just reply to this email—I got you.
~ Justin and the BLAB team
WEBSITES LIKE A BOSS
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