Hey Boss 👋 

Let’s talk about lead magnets—your ticket to bringing in high-quality leads on autopilot.

Done right, a lead magnet becomes your silent business partner: working 24/7 to build your list, warm up leads, and pre-sell your services.

Today, I’m walking you through how to craft a lead magnet that not only gets downloads—but drives conversions.

Let’s go!

GROWTH HACK 📈

How to create a lead magnet that works while you don’t

Lead magnets don’t just grow your list—they pre-qualify leads and move them closer to becoming paying clients. Here’s how to make yours irresistible:

1. Choose a Problem That Hurts 😩

The best lead magnets solve an urgent, real-world problem your ideal client is actively trying to fix.

👉 What to do:

• Think about the #1 question or pain point you hear from potential clients.
  

• Make sure it’s specific and valuable enough that someone would happily trade their email for it.
  

• Examples: a pricing guide, checklist, quick-start template, or 5-step roadmap.
  

2. Keep the Format Simple 📝

Your lead magnet should be quick to consume and easy to act on. No 47-page ebooks here.

👉 What to do:

• Aim for a one-pager, short video, or 3–5 page guide.
  

• Include actionable takeaways.
  

• The goal: deliver a “win” in under 10 minutes.
  

3. Add a Follow-Up Funnel 💌

Don’t just collect emails—start a conversation. Your lead magnet is the beginning of the journey.

👉 What to do:

• Set up an automated email sequence to follow up right after they download.
  

• Use the sequence to provide more value, build trust, and naturally lead to your paid offer.
  

• Pro tip: personalize the first email to match what they downloaded.
  

4. Make the CTA Crystal Clear 📢

People should know exactly what to do next after they download your lead magnet.

👉 What to do:

• Include a direct next step (e.g. “Book a free consult,” “Watch the training,” “Join the waitlist”).
  

• Reiterate this CTA in your email sequence too.
  

• Use buttons or clear links—don’t make people search.
  

5. Promote It Like Crazy 🚀

Even the best lead magnet can’t help you if no one sees it. Get it in front of your dream clients!

👉 What to do:

• Share it on your website, blog, socials, and LinkedIn profile.
  

• Add it to your email signature.
  

Post about it in relevant communities or forums where your audience hangs out.

TWEET TREATS 🐦

Straight from the feed

You’re an entrepreneur because of your mindset and approach to life—not a title or milestone—so focus on developing the entrepreneurial trait within you rather than chasing a specific goal.

LINK LOVE ❤️

Handy resources

Want to go deeper on building lead magnets that convert?

👉 Ultimate Guide to Lead Magnets

👉 How to Create a High-Converting Lead Magnet

👉 Lead Magnet Creation Tutorial

👉 25 Lead Magnet Ideas for Service-Based Businesses

IN CASE YOU MISSED IT 👀

Catching you up on the latest

THAT'S A WRAP👊

Quick recap

Lead magnets are one of the easiest ways to attract the right clients—without constantly selling.

When you give value first, you naturally build trust, authority, and momentum.

Ready to build yours? Just start with a problem your clients are dying to solve—and make their next step working with you.

Need help figuring out your perfect lead magnet idea? Just reply to this email :)

~ Justin and the BLAB team