🤭
Marketing math: Budget = $100, Goal = World domination.

Hey Boss 👋 

Let’s talk about one of the most underrated ways to grow your business: mini trainings.

When done right, they’re fast to create, easy to distribute, and deliver massive value to your audience—while building your authority and growing your list.

In today’s newsletter, I’ll show you exactly how to turn short trainings into high-converting lead magnets. Let’s dive in!

GROWTH HACK
How to use mini trainings to grow your audience and get more leads 🎥

Mini trainings are quick, actionable lessons you can offer in exchange for an email address. Here's how to make them work:

1. Pick a Pain Point 🎯

Choose one specific problem your audience wants to solve.

What to do:

• Make it ultra-focused (e.g., “How to price your services without undercharging”).
  

• Bonus points if it’s a common question you already answer often.
  

• Keep it simple—one training = one transformation.

2. Make It Bite-Sized 🍬

Aim for short, punchy content—5 to 15 minutes max.

What to do:

• Structure it into 2-3 clear steps or takeaways.
  

• Use slides or screen recordings to walk through your process.
  

• Don’t over-produce—raw and real is often more relatable.

3. Add a CTA That Feels Like a Natural Next Step 🛠

After you deliver the value, point them to the next logical action.

What to do:

• “Want help implementing this? Book a call with me.”
  

• “Download the checklist to go along with this training.”
  

• “Join my free community for more tips like this.”

4. Use an Opt-In Page to Collect Leads 📨

Don’t just post it publicly—gate the training behind a form.

What to do:

• Use a simple landing page builder (like Book Like A Boss 😉).
  

• Keep it focused on the outcome, not the content.
  

• Collect name + email and tag them in your CRM.

5. Repurpose the Heck Out of It ♻️

Mini trainings are content gold. Don’t let them gather dust.

What to do:

• Break them into short clips for social media.
  

• Turn them into blog posts, carousels, or emails.
  

• Bundle a few into a “free course” later on.

SPEED IT UP WITH AI
Smart Ways to Save Time 🚀

Mini trainings are powerful—but they still take effort. Here’s how to speed things up with AI:

1. Use AI to Generate Your Outline

Drop your topic into ChatGPT and ask for a 3-step framework. You’ll get a fast structure that makes recording easier.

2. Let AI Draft Your Landing Page Copy

Paste your training title and audience goal, and ask for a headline, subheadline, and bullet points. Instant opt-in page.

3. Turn Your Script into Social Posts Automatically

Upload your transcript and ask AI to create tweet threads, Instagram captions, or LinkedIn summaries to promote the training.

With the right prompts, you can go from idea to lead magnet in a single afternoon.

TWEET TREATS
Straight from the feed

Stand firm on your pricing. You're providing quality work and deserve to be paid for that. If someone is trying to lowball you, they're just price shopping and aren't going to value your output.

LINK LOVE
Handy resources

Here are some tools and resources to help you build your first mini training:

👉 How to Run a 5-Day Challenge

👉 Mini Course Lead Magnet

👉 Creating Free Trainings That Convert

👉 How to Host a Lead-Generating Challenge

👉 Get your free 14-day trial of Book Like A Boss

IN CASE YOU MISSED IT
Catching you up on the latest

THAT'S A WRAP
Quick recap

Mini trainings are one of the fastest ways to grow your list and your authority. Pick a problem, record a short lesson, and make it easy for people to take the next step with you.

Need help mapping out your funnel or landing page?

Just reply to this email—we’ve got you :)

~ Justin and the BLAB team

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Nadine L. — Career & Mindset Coach | Know Your Purpose