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Build real authority without shouting over everyone else

3 min. 5 sec.

Author

Justin Hammond
July 29, 2025

“I tried to become an authority figure, but my cat still ignores me.”

Hey Boss!

Let’s be real. Not everyone wants to dance on Reels, post daily threads, or shout louder than the next marketing guru to establish a reputation online.

And the good news is (drum roll please) … you don’t have to.

You can build serious authority by being thoughtful, consistent, and strategic.

In today’s newsletter, I’ll show you how to do it your way, without burning out or pretending to be someone you're not.

GROWTH HACK
How to build authority (even if you’re not the loudest in the room) 🔥

Authority isn’t about volume, it’s about trust and value. Here’s how to build it quietly and effectively:

1. Choose your lane and go narrow 🎯

Experts aren't generalists. The narrower your niche, the faster you’ll be seen as the go-to.

What to do:

  • Pick a tight, specific niche where your experience truly shines.

  • Focus your content, examples, and offers around that single angle.

  • Repeat your core message until people associate it with you.

2. Publish process-driven content 🧠

Instead of surface-level thoughts, go deep on how-to systems and behind-the-scenes breakdowns.

What to do:

  • Share actual processes that others can use or be inspired by.

  • Prioritize clarity and usefulness over cleverness or “hot takes.”

  • Templates, checklists, and case studies work well here.

3. Back it up with real results 📊

Specific proof builds credibility faster than any follower count.

What to do:

  • Share stats, screenshots, or specific outcomes (e.g., “We reduced churn by 17% in 4 weeks”).

  • Use client stories or detailed case studies.

  • Avoid rounded numbers; use specific ones to build trust.

4. Show up consistently, not constantly 🔁

You don’t need to post daily, but you do need to stay visible.

What to do:

  • Pick a realistic cadence (e.g., weekly, biweekly).

  • Choose one or two platforms where your audience actually spends time.

  • Stay top-of-mind by showing up with value over time.

5. Engage like a human, not a billboard 💬

Authority grows when you interact with your audience — not just broadcast to them.

What to do:

  • Leave thoughtful comments.

  • Ask questions in your posts.

  • Respond to replies and DMs authentically.

SPEED IT UP WITH AI
Smart Ways to Save Time 🚀

Use AI to make each step faster and easier. Here’s how:

Step 1: Niche clarity

Prompt: “Give me 10 niche positioning angles for a SaaS growth consultant targeting B2B founders.”

Step 2: Process content

Prompt: “Turn this growth tactic into a step-by-step guide with real-world examples and a punchy title.”

Step 3: Proof polish

Prompt: “Take this client result and format it as a 3-line LinkedIn post with a strong hook.”

Step 4: Consistency planner

Prompt: “Build me a 4-week content calendar focused on SaaS marketing and positioning, with one post per week.”

Pair these with your expertise, and you’ll build authority faster than most of the folks yelling on the internet.

TWEET TREATS
Straight from the feed

Being a business owner means constantly experimenting, getting frustrated with the results, and trying again and again until you finally get it right. It’s a cycle of persistence and learning.

IN CASE YOU MISSED IT
Catching you up on the latest

How to use case studies to build instant trust

Learn how to use case studies to create credibility, build trust fast, and turn leads into loyal clients.

www.bossitude.com/p/build-instant-trust-with-case-studies-that-do-the-selling-for-you

Use mini trainings to generate leads and build authority

Learn how to turn short, valuable trainings into a powerful lead generation tool that builds trust and positions you as the go-to expert.

www.bossitude.com/p/mini-trainings-lead-generation

How to turn lurkers into paying clients

Learn how to convert passive followers into paying clients using value-driven, non-pushy strategies that build trust and drive action.

www.bossitude.com/p/turn-lurkers-into-paying-clients

THAT'S A WRAP
Quick recap

Building authority doesn’t mean being loud, flashy, or everywhere at once.
It means being focused, valuable, and consistent.

Pick your lane. Show your work. Back it up with real proof.

People will notice — even if you're not shouting.

Need help figuring out your positioning or growth strategy? Just reply to this email. I read every one.

~ Justin and the BLAB team

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