“Marketing isn’t lying, it’s just carefully edited honesty.”

Let’s talk about low-ticket offers—the secret weapon for filling your funnel.

A low-ticket offer is a small, affordable product or service that solves a quick problem for your audience while building trust for the bigger sale.

Think of it like the appetizer before the main course. It gives your audience a taste of your value and makes it easier for them to say yes when it’s time to invest in your premium offer. 

Today, I’m breaking down how to create a low-ticket offer that attracts clients, fuels your funnel, and leads to higher conversions. Let’s dive in!

GROWTH HACK
How to design a low-ticket offer that fuels your funnel 💰

Here’s a simple process for creating a low-ticket offer that works:

1. Pick a problem worth solving 🧩

Your low-ticket offer should focus on one specific pain point.

What to do:

• Identify a common frustration your audience faces.

• Make sure it’s small enough to solve quickly but valuable enough that people will pay for it.

• Example: A checklist, mini-course, or template.

2. Price it for impulse 💵

Low-ticket means no overthinking.

What to do:

• Keep the price under $50 (many sweet spots are $7, $17, or $27).

• Test different price points to see what converts best.

• The goal is volume and trust, not huge profits.

3. Make it deliver quick results ⚡

People should get value fast.

What to do:

• Design your offer to provide results in hours or days, not weeks.

• Use simple, step-by-step instructions.

• Think “quick win,” not “complete solution.”

4. Build in natural next steps 🚀

Your low-ticket offer should lead naturally to your core service.

What to do:

• Highlight how your main offer solves the bigger, long-term problem.

• Add an upsell or CTA at the end.

• Position it as the logical next step in their journey.

5. Keep it evergreen 🔄

Your best low-ticket offers work again and again.

What to do:

• Create it once, then sell it on autopilot.

• Plug it into your ads, email list, or website.

• Use it as a constant funnel-filler that warms up leads for your main offer.

SPEED IT UP WITH AI
Smart Ways to Save Time 🚀

AI can help you create your low-ticket offer faster:

1. Ask AI to brainstorm 10 quick-win problems your audience would pay $7–$27 to solve.
   

2. Have AI outline a mini-course, checklist, or template based on one of those problems.
   

3. Prompt AI to generate benefit-driven sales copy for your landing page.
   

4. Use AI to write a short upsell script that smoothly points to your main service.

TWEET TREATS
Straight from the feed

The best marketing doesn’t feel like marketing—it simply inspires, educates, or entertains. Do any one of these well, and your conversions will follow.

LINK LOVE
Handy resources

Here are some resources to dive deeper into low-ticket offers:

👉 Low-Ticket Offers: How to Use Them to Boost Sales

👉 The Low Ticket Funnel Strategy That Changed Everything

👉 Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth

👉 Why Most Low-Ticket to High-Ticket Funnels Fail

👉 Get your free 14-day trial of Book Like A Boss

IN CASE YOU MISSED IT
Catching you up on the latest

THAT'S A WRAP
Quick recap

Low-ticket offers are more than just quick cash—they’re funnel fuel. By solving one small problem at the right price, you’ll build trust, create momentum, and make it easy for clients to step into your bigger offers.

So, go ahead and map out your first low-ticket offer today—it could be the entry point to your next premium client.

As always, if you need help with anything, just reply to this email :)

~ Justin and the BLAB team

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