“Viral marketing doesn't work. Tell everyone!.”

Hey Boss!

Let’s talk about those moments when you’re just tired of selling online.

You know the feeling—posting offer after offer, only to feel like you’re shouting into the void.

The truth is, you don’t always need to push your service directly. There are plenty of posts that build trust, spark conversations, and keep you top-of-mind without sounding salesy. 

Today, I’m sharing exactly what to post when you need a break from selling but still want to grow your business. Let’s dive in!

GROWTH HACK
What to post when you’re tired of selling 📝

Here are three types of posts that keep you visible without pitching nonstop:

1. Behind-the-scenes content 🎬

Show the real you, not just the polished product.

What to do:

• Share a snapshot of your workspace or daily routine.

• Talk about your process and what goes into creating your service.

• This builds connection and makes people feel part of your journey.

2. Quick tips and micro-lessons 💡

Teach something small but valuable.

What to do:

• Share a 30-second tip that solves a common problem.

• Use lists, checklists, or “did you know” posts.

• Position yourself as the go-to expert without asking for a sale.

3. Client stories and wins 🌟

Celebrate success without pushing your offer.

What to do:

• Post about a client’s transformation or milestone.

• Share their story in a way that highlights the impact of your work.

• Let the results speak for themselves—it’s soft selling in disguise.

4. Personal reflections 🧠

Sometimes the most engaging posts are just human.

What to do:

• Share a lesson you learned this week.

• Be honest about challenges or growth moments.

• People connect with honesty more than perfection.

5. Questions to your audience ❓

Turn posts into conversations, not broadcasts.

What to do:

• Ask your audience for their opinion or experience.

• Use simple prompts like “What’s one tool you can’t live without?”

• It builds engagement while giving you insights.

SPEED IT UP WITH AI
Smart Ways to Save Time 🚀

AI can help you come up with engaging non-salesy content in minutes:

1. Ask AI to brainstorm behind-the-scenes post ideas tailored to your business.
   

2. Paste in FAQs from clients and let AI turn them into short, educational posts.
   

3. Feed AI client testimonials and have it generate story-style posts.
   

4. Prompt AI to create a list of audience questions you can ask to boost engagement.

TWEET TREATS
Straight from the feed

The best marketing isn’t about selling—it’s about creating something that resonates, sparks emotion, and sticks with people long after they see it.

LINK LOVE
Handy resources

Here are some resources to dive deeper into content ideas:

👉 How To Sell On Your Blog Without Being Salesy

👉 Five Fantastic Non-Spammy Post Ideas You Should Be Using

👉 How to Turn Your Blog Visitors into Buyers (Without Being Pushy)

👉 15 Blog Post Ideas That Will Actually Help You Make Sales

👉 Get your free 14-day trial of Book Like A Boss

IN CASE YOU MISSED IT
Catching you up on the latest

THAT'S A WRAP
Quick recap

You don’t have to sell in every post to grow your business. By mixing in behind-the-scenes moments, tips, client wins, and genuine reflections, you’ll stay relevant and build trust—even when you’re tired of pushing offers.

So, go ahead and post something real today. You’ll be surprised how much it resonates.

As always, if you need help with anything, just reply to this email :)

~ Justin and the BLAB team

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