“Boss to employees: ‘We will continue to have these meetings every single day until I work out why no work is being done’!”

Hey Boss!

Let’s talk about what happens when sales hit a plateau.

You’re working hard, leads are coming in, but conversions stay flat. It’s not always your offer or your pricing—it’s often hidden issues that sneak into your process over time.

The good news? Once you spot them, they’re surprisingly easy to fix. 

Today, I’m breaking down three hidden reasons your sales might be stuck and how to get your momentum back. Let’s dive in!

GROWTH HACK
 3 hidden reasons your sales are stuck (and how to fix them) 💸

Here’s how to uncover and fix the real problems behind stalled sales:

1. Your message isn’t matching your market 🎯

Sometimes your audience evolves faster than your copy.

What to do:

• Revisit your homepage and offer pages to make sure your copy reflects your ideal client’s current goals and language.
  

• Talk to recent clients and ask what actually convinced them to buy.
  

• Rewrite your main headline or CTA to clearly state the result your service delivers.
  

2. You’re not following up effectively 🔁

Most sales don’t happen after the first touchpoint.

What to do:

• Set up automated follow-up emails for every inquiry that doesn’t convert right away.
  

• Personalize at least one manual follow-up for high-value leads.
  

• Add a deadline or incentive to your final message to encourage quick action.
  

3. You’re selling before building trust 🧱

People buy when they feel understood, not when they feel pitched.

What to do:

• Post educational or behind-the-scenes content that showcases your expertise.
  

• Add testimonials or short video reviews to your landing page.
  

• Use your email list or social posts to nurture leads for at least a week before pitching.

SPEED IT UP WITH AI
Smart Ways to Save Time 🚀

AI can help you diagnose and fix sales slowdowns fast:

1. Paste your offer or sales page into AI and ask it to identify unclear messaging or missing value points.
   

2. Have AI write three new versions of your main headline targeting your specific audience pain points.
   

3. Use AI to generate follow-up email sequences that sound natural and helpful.
   

4. Feed AI your testimonials and ask it to turn them into concise, persuasive quotes for your site.

TWEET TREATS
Straight from the feed

If you're struggling to attract good people, the problem likely lies in how you're positioning, qualifying, or compensating—not in their absence.

LINK LOVE
Handy resources

Here are some resources to dive deeper into fixing sales plateaus:

👉 10 Common Sales Mistakes (and How to Avoid Them)

👉 The #1 Most Common Sales Mistake

👉 4 Sales Mistakes That Drive Buyers Crazy

👉 20 Common Sales Mistakes to Avoid in 2025

IN CASE YOU MISSED IT
Catching you up on the latest

THAT'S A WRAP
Quick recap

When your sales stall, it’s not always a big problem—it’s usually a small one hiding in plain sight. By tightening your messaging, improving follow-ups, and nurturing trust, you’ll start turning interest into income again.

So, go ahead and audit your process this week. One small fix could be all it takes to get things moving again.

As always, if you need help with anything, just reply to this email :)

~ Justin and the BLAB team

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