Hey Boss 👋 

If you feel like marketing is taking over your entire day, you’re not alone. Constantly posting on social media, sending follow-ups, and chasing leads can feel like a full-time job.

But here’s the good news: You don’t have to do everything manually. The right marketing automations can bring in leads, nurture prospects, and even close deals—all while you focus on what you do best.

Let’s dive into how to automate your marketing and free up more time!

How to Automate Your Marketing and Free Up More Time 🤖

Marketing automation isn’t just for big companies—it’s for any service business that wants to grow without working 24/7. Here’s how to set up a system that works for you:

1. Automate Lead Capture & Follow-Ups 🎯

The first step to automating your marketing is ensuring no lead falls through the cracks.

👉 What to do:

• Use a lead capture form on your website that feeds directly into your CRM or email list.

• Set up an automated email sequence to nurture new leads (e.g., welcome email → helpful content → offer).

• Use a chatbot to engage visitors instantly and answer common questions.

2. Schedule Social Media in Advance 📅

Posting consistently on social media doesn’t mean you need to be glued to your phone.

👉 What to do:

• Use tools like Buffer, Later, or Hootsuite to schedule posts in advance.

• Repurpose content across platforms to save time.

• Automate engagement with canned responses for common DMs.

3. Use an Email Nurture Sequence 📩

Instead of manually emailing every lead, let automation do the work.

👉 What to do:

• Set up a 5-7 email sequence that educates and builds trust with leads.

• Use personalized merge tags to make emails feel human.

• Automate re-engagement emails for inactive subscribers.

4. Automate Appointment Booking 🗓️

No more back-and-forth emails trying to find a time that works!

👉 What to do:

• Use tools like Book Like A Boss to let prospects book calls automatically.

• Sync it with your calendar so it blocks off unavailable times.

• Send automated reminders to reduce no-shows.

5. Set Up Retargeting Ads 🎯

Ever visited a website and then saw their ads everywhere? That’s retargeting—and it’s super effective.

👉 What to do:

• Install Facebook Pixel or Google Tag Manager to track website visitors.

• Run retargeting ads to warm leads who haven’t converted yet.

• Use automated ad rules to optimize your budget.

6. Create an Evergreen Content Funnel ♻️

Instead of always chasing new content, set up evergreen assets that keep working for you.

👉 What to do:

• Write SEO-optimized blog posts that drive organic traffic.

• Create a lead magnet (free guide, checklist, or webinar) that collects emails.

• Automate the delivery so new leads enter your email sequence instantly.

Here’s some inspiration for you during your quiet time in running your business:

👉 Mailerlite’s list of the best marketing automation tools for small businesses

👉 Encharge’s Guide to Building an Automated Sales Funnel

👉 Omnisend’s Step-By-Step Guide to Email Automation in 2025

👉 Try our free 14-day trial of Book Like A Boss!

In Case You Missed It 👀

Marketing automation isn’t about removing the human touch—it’s about freeing you up to focus on what really matters.

Start with one automation today. Whether it’s setting up an email sequence, scheduling social posts, or automating bookings, every step brings you closer to a business that runs smoothly without you doing all the work.

Need help? Just hit reply :)
~ Justin and the BLAB team

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