“Why do clowns make bad entrepreneurs? Because they're into some funny business”.

Hey Boss!

Let’s talk about brand messaging—the heartbeat of your business.

Your message is more than just a tagline, it’s how people feel when they see your brand, visit your website, or read your emails.

If your message doesn’t make people stop, feel, and remember, it’s not working hard enough for you.

Today, I’m breaking down the five key steps to create a brand message people won’t forget. Let’s dive in!

GROWTH HACK
5 steps to create a brand message people won’t forget 🎯

Here’s how to craft a message that sticks in your audience’s mind:

1. Define who you’re speaking to 🗣️

A message for everyone connects with no one.

What to do:

• Identify your dream client and list their biggest goals and pain points.

• Use the same words they use to describe their problems.

• Rewrite your homepage headline so it speaks directly to one person, not the crowd.

2. Clarify what makes you different 💡

People need to know why they should choose you over the next option.

What to do:

• List three things that make your service or approach unique.

• Turn those differences into simple, memorable phrases.

• Add these phrases consistently to your website, bio, and marketing materials.

3. Lead with emotion, not logic ❤️

People decide with emotion first, then justify with logic.

What to do:

• Write down how you want people to feel after engaging with your brand.

• Use stories or examples that evoke those emotions in your copy.

• Test your message with real customers and see which emotion sticks most.

4. Simplify your core message ✍️

If you can’t explain what you do in one sentence, it’s too complicated.

What to do:

• Boil down your offer to a single, simple statement.

• Eliminate jargon or industry buzzwords.

• Repeat that one sentence across your homepage, social profiles, and sales calls.

5. Repeat it everywhere 🔁

Repetition builds recognition.

What to do:

• Include your core message in your email signature, social bio, and marketing materials.

• Make sure every piece of content ties back to your main brand promise.

• Encourage your team or partners to use the same message when they describe your business.

SPEED IT UP WITH AI
Smart Ways to Save Time 🚀

AI can help you clarify and strengthen your brand message fast:

1. Ask AI to summarize your business in one sentence as if explaining it to a 10-year-old.
   

2. Feed AI your customer testimonials and have it extract recurring emotional themes.
   

3. Use AI to brainstorm short, catchy taglines based on your unique value proposition.
   

4. Prompt AI to rewrite your website copy in a more conversational, emotional tone.

TWEET TREATS
Straight from the feed

True success is building a business you deeply value and wouldn’t trade for anything else. It’s not about being the biggest or most prestigious—it’s about creating something uniquely yours that feels right and meaningful.

LINK LOVE
Handy resources

Here are some resources to dive deeper into brand messaging:

👉 Why One-Size-Fits-All Marketing Fails (And What to Do Instead)
👉 Key Reasons for Marketing Failure and How to Avoid Them
👉 When Good Marketing Goes Bad
👉 Why Most Digital Marketing Strategies Fail
👉 Get your free 14-day trial of Book Like A Boss

IN CASE YOU MISSED IT
Catching you up on the latest

THAT'S A WRAP
Quick recap

Your brand message is what makes people remember you when they’re ready to buy. By defining your audience, simplifying your message, and repeating it with emotion and consistency, you’ll build a brand that actually sticks.

So, go ahead and test your message this week—if people can repeat it back, you’ve nailed it.

As always, if you need help with anything, just reply to this email :)

~ Justin and the BLAB team

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