Hey Boss!

If your traffic looks healthy but sales feel stuck, chances are your funnel isn’t broken, it’s leaking. Most funnels don’t fail because of one big mistake. They fail because of a few small issues that compound over time and quietly drain conversions.

The good news is these leaks are usually easy to spot once you know where to look. Today, I’m breaking down 4 hidden funnel leaks that could be killing your sales, plus exactly how to fix them. Let’s dive in.

GROWTH HACK
4 hidden leaks that could be killing your sales funnel (and how to fix them) 🕳️

Here’s how to patch the biggest conversion gaps before they cost you more revenue:

1. Too many choices at the decision point 🧠

Choice overload creates hesitation, not confidence.

What to do:

• Audit your pricing or offer page and identify where multiple options compete for attention.

• Reduce your funnel to one clear primary action per page.

• Rewrite your CTA to make the next step obvious and low-friction.

2. Weak or missing follow-up 🔁

Most leads don’t convert on the first visit.

What to do:

• Set up automated follow-up emails for abandoned signups, trials, or bookings.

• Personalize one follow-up message based on how the lead interacted with your funnel.

• Add a time-based nudge that encourages action within a defined window.

3. Lack of trust signals where it matters most 🛑

If trust isn’t built at the right moment, buyers hesitate.

What to do:

• Place testimonials or case studies directly next to your CTA or pricing.

• Use specific outcomes or numbers instead of vague praise.

• Add a short reassurance line that addresses the biggest buyer fear.

4. Unclear value above the fold 👀

If visitors don’t “get it” in seconds, they leave.

What to do:

• Rewrite your headline to clearly state the outcome your product delivers.

• Remove jargon and replace it with plain, customer-first language.

• Test one simplified hero section that focuses on a single promise.

SPEED IT UP WITH AI
Smart Ways to Save Time 🚀

AI can help you find and fix funnel leaks faster:

1. Paste your landing page into AI and ask it to identify points of confusion or friction.
   

2. Use AI to generate alternative headlines and CTAs focused on clarity, not cleverness.
   

3. Have AI draft follow-up emails for abandoned visitors or inactive leads.
   

4. Ask AI to summarize your testimonials into short, high-impact trust snippets.

TWEET TREATS
Straight from the feed

Deliver exceptional experiences every time because happy customers spread positive buzz, while unhappy ones can damage your reputation just as quickly.

LINK LOVE
Handy resources

Here are some resources to go deeper on funnel optimization:

👉 Hidden Leaks in Your E‑Commerce Sales Funnel

👉 Seal Your Sales Funnel Leaks

👉 Sales Funnel Leakage: How to Prevent and Fix It

👉 How to Fix Your Leaky Sales Funnel

👉 Get your free 14-day trial of Book Like A Boss

IN CASE YOU MISSED IT
Catching you up on the latest

THAT'S A WRAP
Quick recap

You don’t always need more traffic to make more sales. Often, you just need to stop losing the people you already have. By fixing these small but costly leaks, your funnel can start working the way it was meant to.

So before launching your next campaign, take a closer look at what’s already running. The biggest wins are usually hiding in plain sight.

As always, if you need help with anything, just reply to this email :)

~ Justin and the BLAB team

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