Hey Boss!

Cold leads are only “cold” because there’s no context, no trust, and no momentum yet.
Most people try to fix that with more pressure, more follow-ups, or louder pitches, which usually makes things worse.

Warming up cold leads is about relevance and timing, not persuasion. When you focus on helping first and selling later, conversations start to open naturally. 

Today, I’m breaking down 3 simple ways to warm up cold leads without feeling salesy. Let’s dive in.

GROWTH HACK
3 ways to warm up cold leads without feeling salesy 🔥

Here’s how to move cold leads toward real conversations, without forcing it:

1. Lead with context, not a pitch 🧠

Cold leads disengage when they do not understand why you reached out.

What to do:

1. Reference a specific trigger, behavior, or situation that explains why you contacted them.

2. Connect that trigger directly to a problem they are likely experiencing right now.

3. Ask a clear, open-ended question that invites a reply rather than a decision.

2. Deliver value before asking for time 🎁

Trust grows fastest when people receive something useful first.

What to do:

1. Share one relevant insight, resource, or observation tailored to their situation.

2. Explain how that insight applies to their role, market, or current stage.

3. Invite them to react, clarify, or ask a follow-up question instead of booking a call.

3. Use soft next steps instead of hard CTAs 🪜

Cold leads need momentum, not pressure.

What to do:

1. Offer a low-commitment next step such as a quick opinion, short reply, or example.

2. Frame the next step as collaborative, not transactional.

3. Clearly state what will happen next if they engage, including time and effort required.

SPEED IT UP WITH AI
Smart Ways to Save Time 🚀

AI can help you warm up cold leads faster without losing the human touch:

1. Use AI to analyze a lead’s website, role, or content to identify relevant context clues.

2. Prompt AI to draft personalized openers based on those clues, then edit for tone.

3. Ask AI to suggest value-driven insights or resources tailored to that specific lead.

4. Use AI to generate soft follow-up messages that continue the conversation naturally.

TWEET TREATS
Straight from the feed

You already have the foundation to build a successful solo business. Instead of chasing new trends or quick fixes, focus on leveraging your existing skills, network, and experiences to unlock real growth.

LINK LOVE
Handy resources

Here are some resources to go deeper on warming up leads:

👉 Things You Can Do Today To Warm Up Cold Leads
👉 Tricks To Warm Up Your Leads In a Cold Outreach Campaign
👉 How To Warm Up Cold Leads With Lead Generation
👉 Proven Ways to Turn Cold Calls into Warm Leads
👉 Get your free 14-day trial of Book Like A Boss

IN CASE YOU MISSED IT
Catching you up on the latest

THAT'S A WRAP
Quick recap

Warming up cold leads is less about convincing and more about connecting. When you show relevance, deliver value, and lower the pressure, conversations start to move on their own.

So the next time a lead feels cold, do less selling and more understanding. The results will surprise you.

As always, if you need help with anything, just reply to this email :)

~ Justin and the BLAB team

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