Hey Boss 👋 

Let’s face it: standing out in the crowded world of service-based businesses isn’t easy. But there’s one strategy that can position you as an expert, build trust, and bring in a steady flow of clients.

It’s content marketing.

By sharing valuable content, you prove to potential clients that you’re the go-to person in your industry. It’s like giving your audience a taste of what you can offer—leaving them hungry for more.

Today, I’m breaking down 5 content marketing tips you can use to build your brand, and generate leads and sales. Let’s dive in!

5 content marketing tips to grow your service business 🚀

Whether you’re just starting or want to refine your strategy, these tips will help you make the most of your content marketing efforts:

1. Know Your Audience Inside Out 🎯

Great content starts with understanding who you’re talking to.
Action items for you: 👇

• Identify your ideal clients: Who are they, and what problems do they need solved?

• Research common questions they ask. Use forums, social media groups, or even surveys to get insights.

• Tailor your content to address their specific needs and goals.

2. Create Evergreen Content 🕰️

Focus on content that stays relevant over time.
Here’s how: 👇

• Write blog posts answering FAQs your clients often ask (e.g., “How to Choose the Right [Service]”).

• Make tutorials or guides that highlight your expertise and help clients solve common problems.

• Repurpose these pieces into social media posts or email campaigns to maximize their value.

3. Show, Don’t Just Tell 🎥

Visual content is king—use it to your advantage.
Steps to take: 👇

• Share before-and-after photos or videos to highlight your results.

• Create short video tips or demonstrations to engage your audience.

• Use platforms like Canva or Visme to create polished visuals that catch attention.

4. Add a Personal Touch 🫶

Clients want to connect with the person behind the business.
What you can do: 👇

• Share your story: Why did you start your business? What drives you?

• Post behind-the-scenes content to show your process and build trust.

• Be authentic in your tone—write like you’re talking to a friend.

5. End Every Piece with a Clear Call-to-Action (CTA) 🚨

Don’t just share great content—tell your audience what to do next.
Here’s how: 👇

• Include CTAs like “Book a free consultation,” “Download this free guide,” or “Subscribe for more tips.”

• Make it easy for clients to take the next step by linking directly to your booking system or contact page.

• Test different CTAs to see what drives the most engagement and conversions.

I love Winston’s take on taking action - think less, act more. Be impulsive. Because it’s always easier to ask for forgiveness than for permission. 

Here are some resources to dive deeper into content marketing:

👉 The Beginner’s Guide to Content Marketing
👉 The Epic Guide to Content Marketing for Service-Based Businesses
👉 20 Creative Ways to Repurpose Content
👉 Try our free 14-day trial of Book Like A Boss!

In case you missed it 👀

Content marketing is one of the smartest ways to attract clients who already trust your expertise. With a clear strategy, your content can work for you 24/7, driving leads and sales while building your reputation.

So, start sharing what you know—and watch the results roll in!

As always, if you need help with anything, just reply to this email :)

~ Justin and the BLAB team

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