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#1: How to destroy no-shows and canceled sales calls
⭐ Your Weekly Dose of Bossitude ⭐
Welcome to Your Weekly Dose of Bossitude!
🚀 Welcome to the Inaugural Edition of Bossitude!
Hello Trailblazers!
You're reading the very first edition of Bossitude, where we're not just about freelancing; we're about redefining it. As one of over 33,000 subscribers, you're now part of a vibrant community that's setting new benchmarks in the world of freelancing and service provision.
In these pages, you'll find more than just content; you'll discover a movement. A movement of ambitious, fearless individuals who are writing their own rules and crafting success stories, one project at a time.
What to expect:
📈Growth success stories from service-based businesses, including what they did and how you can replicate their strategy for your business
🛠️Our best tool recommendations to help you grow your business
🎙️Expert interviews, insights, and big ideas into marketing and growth strategies for your business
🐦Tweet of the week! (Or is it “X” of the week)
🔗Link Love (Some great curated links you will want to check out)
All with our tone and humor that you’ve come to love!
Below is just a taste of great things to come!
How to destroy no-shows and canceled sales calls
If you’re prospecting for new clients, you know that few things are worse than getting interested clients responding to your outreach and booking an intro with you, only to have them not show up to the call.
To help combat that, I recommend using free personalized video tools like Bonjoro, Loom, or Vidyard. I quickly send a personalized video to the client after they book a free strategy call to introduce myself and establish a personal connection with them, making it significantly more difficult for them to flake on me.
And it’s super fast and easy to do.
How it works 👌
The client lands on my ‘Free Strategy Call’ (click to view mine).
The client selects a day/time and fills out a form answering questions about their business to place the booking.
The client receives the booking confirmation and link to join the call at the scheduled day/time to their email.
I get notified of the booking, then open my phone, smile, and record a 1-2 min. selfie-video saying hi to the client and commenting on their responses to the questions they answered during booking.
The client receives an email notification to watch the personalized video and can even reply to the video from the email.
I love this because …
It's all free to set up and execute
It builds a personal connection with the client before our first call. They see my face, hear my voice, and it’s unique and personalized to them.
It's fast. It takes just 1 min. to open my phone, record the video, and hit send.
It’s that simple. You build a human connection with your prospect and they show up to calls, because it’s one thing to stand up a stranger, but much harder to stand up a ‘friend’.
For all of our solopreneur and freelancer Bosses out there, we found this special tweet for you. Justin so accurately describes the challenge that business owners face with overworking and burnout. Keep some time for your family and know when to sign off work for the day.
As a Solopreneur, your 3 roles are:
1. Marketing: Driving continuous awareness of your business
2. Customer Success: Making sure your customers are very happy
3. Chief Family Officer: Spending tons of quality time with your family
That's basically it.
— Justin Welsh (@thejustinwelsh)
1:36 PM • Sep 26, 2023
I’ve put together a collection of links you should need to check out right now. Whether you’re an AI-nerd or wanting some deeper insight into how founders and business owners alike are testing out new business ideas, each of these links will leave you better or than you were before you read them …
That's a Wrap, Bosses! 🎬
Stay tuned till next week for our first, full edition of the Bossitude newsletter next week where I’ll share our top, proven strategy for making sure prospects show up to your sales calls and consultations.
And if you’re serious about growing your business, get ready to take notes.
Or, if this newsletter isn’t your cup of tea, feel free to unsubscribe below. We never want to take up space in your inbox unless you feel this advice is totally relevant for you.
Until next week,
Justin and the Bossitude team
PS: Reply back and tell me what topics and insights you’d like to see covered in this newsletter to help you gain more customers for your service-based business?#